Google has expanded its Performance Max campaigns to include Gemini inventory placements. This move gives advertisers more ways to reach people across Google’s ad-supported platforms. The update lets brands show their ads in new spots where users browse and shop.
(Google’s Performance Max Campaigns Expand to Gemini Inventory Placements.)
Performance Max uses Google’s AI to find the best places for ads. Now it will also use inventory from Gemini. This includes search results, shopping tabs, and other high-traffic areas. Advertisers do not need to change their current campaigns. The system will automatically start using these new placements.
The goal is to help businesses connect with customers more effectively. By adding Gemini inventory, Google aims to boost visibility and sales. Early tests showed better results for some advertisers. They saw more clicks and higher conversion rates without extra effort.
This expansion builds on Google’s push to simplify digital advertising. Performance Max already combines search, display, video, and shopping into one campaign type. Adding Gemini placements makes it even more powerful. Marketers can now rely on a single setup to cover more ground.
Google says this change supports small and large businesses alike. It removes the need to manage multiple campaigns across different channels. Everything runs through one dashboard with smart automation. Users still control budgets and targeting preferences.
(Google’s Performance Max Campaigns Expand to Gemini Inventory Placements.)
Advertisers who use Performance Max will see the new placements appear over the coming weeks. No action is required to opt in. Google handles the integration behind the scenes. Support guides and updates are available in Google Ads Help Center.